SWAG was originally conceived by keyboardist Jerry Dale McFadden and guitarist Robert Reynolds, while touring together with The Mavericks. Over thousands of miles and countless hours, they shared their mutual love of pop music and the concept of a utopian pop-rock band. SWAG was to be a project without confines and concerns often associated with major labels, where the members could come and go as their schedules permitted.
The first songs were soon written and recording dates booked. It was during these sessions that both drummer Ken Coomer (from Wilco) and solo artist/guitarist Doug Powell made their way into the group.
Between 1996 and the present day, SWAG has sporadically created and released music, as well as performed a few live dates around Nashville. Guests over the years have included Paul Deakin of The Mavericks, Bill Lloyd, and Brad Jones. Brad has produced all of the latest recordings, as well as the first full-length SWAG album, “Catchall”. Doug, Jerry Dale, Ken, and Robert share on all the vocals, as well as trading off instrumental duties. Special appearances on this album include: Bill Lloyd (guitar and vocals), Maverick horn player Scotty Huff (vocals, trumpet, and guitar), and Kenny Vaughn (guitar).
“Catchall” embodies both the fun-loving nature of SWAG and their amazing combined songwriting skills. Brit Pop meets punk in this mix of tunes so hummable, they�re honestly addictive. “Catchall “is a love poem to 60’s pop and garage rock and elements of The Zombies, Small Faces are to be found in these songs. But somehow it�s all pulled together into a sound that�s uniquely and irrefutably SWAG. Catchall compiles four previously released tracks with eight new songs.