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Born Ruffians Find Out The Dream ‘Don’t Live Up’ in New Video

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NPR Music premiered the latest video from Born Ruffians in support of their upcoming album, RUFF.

The video depicts the four Ruffians surviving the relentless lifestyle of touring musicians, told in a single continuous take.

The look Born Ruffians frontman Luke Lalonde gives at the end of the band’s latest video says it all: Things are rarely as awesome as you think they’ll be. Or, more to the point, it’s best to be careful what you wish for.

That moment comes after the four guys in the Ontario band have slogged through a monotonous routine of live shows, all-night drives, diner food and cheap hotels. “Dry eyes, blue skies, overrated / Never want to feel sedated,” Lalonde sings in “Don’t Live Up.”

Head to NPR Music to watch the full video.

RUFF is out October 2nd and is up for pre-order on CD, LP, and a mysterious Deluxe edition, or in an exclusive bundle.

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