Toronto trio Born Ruffians tapped their loyal fanbase to announce their latest album, JUICE for an April 3 release on Yep Roc Records, physically mailing them a very personalized ‘thank you’ letter with an access card to stream first single, “I Fall In Love Every Night”, prior to its release today, allowing them to share it with the world before anyone else.
Here at Yep Roc HQ we were amazed by the creativity of the band’s fans: get a recap of all the action on the band’s Twitter.
Pre-order your copy of JUICE now from the Yep Roc store and get FREE SHIPPING on your order! The First Edition LP features yellow vinyl and includes a postcard to mail a free digital download of the album to a friend.
A video for the track arrived today as well, in all its glorious sliminess – starring a green alien saxophonist… oh, and the band – watch below:
Catch Born Ruffians on tour in the UK/EU!
