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Born Ruffians SQUEEZE Yep Roc Records

Born Ruffians Release SQUEEZE, Band’s Companion Album to JUICE


Happy Release Day to Born Ruffians! The band has released the digital-only SQUEEZE, their second album of 2020 (following April’s release, JUICE). The album was included in NPR’s New Music Friday notable releases and playlist for October 2. Listen/purchase the album:

Produced by Graham Walsh (Holy Fuck) and Born Ruffians, and recorded at Baldwin Street Sound in Toronto, the band’s latest album was written in the shadow of Brexit and Donald Trump, birthed well before the global pandemic, and finds the trio exploring a more psych-y, orchestral, and expansive sound.

Following the recording of Richard Swift-produced Uncle, Duke & The Chief in 2018, the band still had a batch of songs that they wanted to record, so they entered the studio without knowing what would become of them. Those prolific recording sessions churned out more and more music, ultimately boiling down to two distinct vibes, resulting in JUICE, released in April 2020, and SQUEEZE, the companion album in a multi-album release plan.    

Lead singer/songwriter Luke Lalonde admits to being “one of the millions who’ve become more politically switched on” by present-day circumstances, and notes the nine songs on the album had him “thinking about the end of the American empire and these massive global shifts that we’re seeing.”  

“30th Century War” wonders aloud how everyone can still be “all filled up with emotional conflict” when “peace and understanding are so basic,” says Lalonde. The evergreen topics of conflict and stupidity are pondered on songs like the wavy-hazy ‘70s soft-pop of “Sinking Ships” and the deceptively jaunty sing-a-long of “Death Bed.”

“Lately, I’ve just had a really hard time getting into anything that isn’t saying something,” Lalonde adds.

Lalonde shares vocal duties with indie-pop luminary Hannah Georgas on “Waylaid,” and the band finds a way to incorporate their anthemic, hooky roots within their new psych-laden sound on the opening track, “Sentimental Saddle,” and “Rainbow Superfriends.”

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