Today, perennial indie rockers Born Ruffians share their trippy new single, “Chrysanthemums,” the first new music from the band since the release of their 2020-2021 trilogy series. Stream the new single here.
“How do you explain the feeling and experience of a field of flowers? Is it universally shared but completely subjective, like love? Is warm, evening rain through the soft, pink light of a sunset something you can put into a song? I tried to bring colours, smells and warm sensations to people through these lyrics. Chrysanthemums existed for a while before I added any words to it—it was just ‘the woo-woo’ song for a few months. We talked a lot together about what it made us feel and it was really remarkable how we all had entered the same world with it. I hope we opened a door into that place for everyone else who wants to step through it.”– Luke Lalonde
Created by John Smith, the psychedelic video for “Chrysanthemums” uses machine learning technology that “essentially takes text prompts, in this case influenced by Luke’s very visual lyrics, and runs them across a very large database of images that it uses as reference, in an attempt to ‘imagine’ what those words should look like,” explains Smith. “We’re still relatively early into the use of machine learning to make visuals, and lots of the results have a very dreamy imperfection and a strange unfamiliar-but-familiar ambiguity which I feel match the warmth of the song.”
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